Altavista 147 is a luxury shopping center in San Angel, one of Mexico City’s most exclusive neighborhoods.
They were known by everyone as “the mall with Louis Vuitton”, their own brand was lost in people’s mind.
La Colectiva was in charge of rebranding and revitalizing the place in order to promote more visits and eventually – more sales – for all the luxury brands hosted in the space.
We created Uno Cuatro Siete’s brand and developed a strategy that merged in-site-experiences with graphic design, signaling, print and unique digital content, thus creating a major shopping experience for the customer.
We created a year-long calendar of events. Experiences that generated excitement and kept the customer returning for more.We did the shoe month, the watch month, the death altar month… among many others – and the sales results went through the roof.