Café Verde approached La Colectiva when they obtained the exclusive rights to sell and distribute The Green Coffee diet program in Mexico (made extra-famous by Dr. Oz in the USA).
They needed a branding concept from packaging to logo that made them look like a health promoting brand instead of a miracle pill.

Mexico’s Department of Health has very tough regulations when it comes to health-induced products so we needed to take a more holistic approach and promote a lifestyle change with Cafe Verde in mind.
The identity and campaign we created for Cafe Verde made it unique in the eyes of the consumer and became a major success.