Is a luxury brand with an over 80 years tradition of producing and designing quality fashion. The elegance has always been a main feature of the mark and the fineness of their materials.
In today’s fashion world where communications have invaded our culture, the line between elegant and casual is distorted. The predominant style of each individual is what really sells and Hanson wanted to revamp his own style adapting it to a changing
world every second.
La Colectiva won the pitch to manage the brands digital channels with the concept for the 2015 catalogue #FurRealPeople wich portraits exactly what todays fashion is alla about The authenticity of the indivudual #FurReal