The most famous Botanica on the East Coast is located in the Bronx and its owned by a Jewish family that began it’s operations decades ago.
They are the largest distributor and vendor of diverse spiritual objects – not only in the US – but also shipping to the Caribbean and Central America.
La Colectiva started working with them when their business started booming online (they use to sell via catalogue).
Our task was to help them in all their digital efforts creating a content strategy to promote each and every product in the store.
We created a calendar that covered each piece and told the story behind it. It was a major success.
Their audience grew more than 500% in less than 7 months and their sales results exceeded all expectations.