Is an initiative to fight bullying through good deeds.

La Colectiva created this concept in an effort to convey well-being in the lives of young and old, encouraging actions that generate a positive state, thus eliminating evil deeds.

This concept is communicated through social media, with the participation of creative artists that help drive the conversation on this

To transmit #TiraBuenaOnda creatively we put the challenge to use the Vine platform that lets you create videos of six seconds with mobile devices, supported by talented filmmakers.