Promoting readership in Mexico has become one of the most important issues in its cultural agenda.
Universo de Letras was a program conceived by UNAM (Universidad Autónoma de México) in order to address the importance of reading among the youth.

The core idea of the program was to spread passion for literature and writing, through diverse events, workshops, competitions and panel discussions with different authors.

La Colectiva was invited by Cítrico Gráfico to develop the concept and strategy for the program and our team of designers worked on different design elements that were used across all medias outlets.