In 2012 Carlos Slim purchased a sports channel, breaking the two sports channel stranglehold in Mexico.

Challenge Branding for Uno Sports meant creating an identity and logo usable in all public forms from billboards to the icon used while games played. A distinctive punchy logo was necessary to announce to the country: Uno Sports has arrived.

Our inspiration for the Uno Sports logo was the idea of a stamp of approval. We wanted the logo to be distinctive, easily identified, and exciting. Here was a clean break from a monopoly and a new opportunity not only for viewers but for sponsors.