Lyncott is one of Mexico’s most recognized dairy brands, a full portfolio that spans cream, cottage cheese, butter, yogurt, cheese, and more — a staple in millions of kitchens.
As their social media and influencer marketing agency, we embraced the everyday truth behind the brand: in many Mexican kitchens, cooking isn’t about complexity.
It’s about connection, flavor, and making life easier. And Lyncott does exactly that.
We built a digital strategy that brings their “sensacional” slogan to life through the simplicity and versatility of their products. Our content leaned into real Mexican habits (like using the oven to store pans or ignoring ingredients nobody actually keeps at home) to create a relatable, culturally sharp voice that fueled exponential growth.
We also developed the Cremeritos Strategy, including a 100-influencer kit and the seasonal concept “Dale la vuelta a la temporada,” showing people how to transform their everyday coffee into Pumpkin Spice, Café de Olla, Pan de Muerto, or Irish Cream lattes — all without leaving home. The kit was designed to feel like a cremerito capsule: premium, playful, and irresistibly shareable.
Lyncott is a powerhouse brand, and we built a social presence that reflects that — authentic, clever, delicious, and deeply connected to how people really cook and live in Mexico.
360 Strategy · Worldwide
Branding
Content Production
PR Actions