In 2025, we partnered with Interprotección to create InterFest — the year-end celebration for one of Mexico’s largest insurance brokers.
With more than a thousand people from InterMX and Interprotección coming together, the goal was clear: build a moment big enough to honor their year, their teamwork, and their collective impact.
We developed the full concept and branding for InterFest, imagining it not as a corporate event, but as a true festival experience. A place with artists, a lineup, energy, and a visual identity that carried the same vibrancy people feel when they’re standing in front of a stage with their friends. Something to celebrate, to look forward to, and to live fully.
The result was a celebration that felt expansive, joyful, and undeniably theirs — a festival-like identity that united both companies under one shared moment, turning their year-end gathering into an experience worth remembering.