Years ago we became the integrated creative partner for Claro Sports, supporting not only their brand awareness efforts but also their major campaigns for the Olympic Games and key sports events throughout the year.

But during this 2025, our challenge was another one. It began with a simple truth: fans could watch sports anywhere, on any screen — yet few knew Claro Sports was behind that access.

We reframed their positioning with a clear, powerful promise: “Aquí pasa el deporte.” A line that established Claro Sports as the definitive destination for the sports that matter, across TV, digital platforms, and live coverage.

From large-scale event campaigns to everyday storytelling, we built a creative system that strengthens their voice, unifies their message, and elevates the way audiences experience sports across every touchpoint.